Case study · 2026
Jugnoo — Vehicle Branding
A system that verifies vehicle branding daily through AI and rewards consistency through a series of incentive structure, designed to balance business compliance needs with driver trust and retention.
My roleProduct Designer
Timeline6 weeks
- The problem
- Verify auto-rickshaw branding every day without losing driver trust.
- What I did
- AI video verification, a ₹10 daily payout, a ₹100 reward for every 30-day streak, and fair edge cases (2 attempts a day, 1 skip per 15 days).
- Takeaway
- Incentives are part of the experience — the numbers deserve as much design as the screens.
- Impact it created
- Daily manual spot-checks were replaced by an AI video check, and drivers got a transparent, paid reason to keep branding up: ₹10 for every approved day plus ₹100 for every 30-day streak.
Jugnoo is a ride-hailing platform operating across India. As part of its marketing, it pays auto drivers to display Jugnoo posters on their vehicles, turning every rickshaw into a moving ad at a fraction of the cost of traditional advertising. The hard part was proving, every single day, that the posters were still up, without making drivers feel policed.
