Case study · 2026
Connect — B2B customer feedback management platform
Helping businesses collect more meaningful feedback, faster — a B2B feedback-form builder with email campaigns, scoring and response collection.
My roleProduct Designer
Timeline8 weeks
- The problem
- Star ratings can’t ask the specific questions a business actually needs answered.
- What I did
- A feedback-form builder inside Growth Score: reusable templates, scoring, and email campaigns — in 8 weeks with 2 developers and a team lead.
- Takeaway
- Estimated potential: 10–15% churn reduction and 5–15% annual revenue uplift.
- Impact it created
- Shipped as a feature inside Growth Score in 8 weeks with a team lead and two developers. Projected business case at the time: an estimated 10–15% reduction in churn and a 5–15% annual revenue uplift.
Growth Score is a B2B feedback and reputation platform — NPS, CSAT, reviews, referrals and testimonials in one place. But feedback isn't always a rating. Sometimes a business needs to ask its own specific questions, and a star score can't answer those.
